Tacomole

A pioneer in the fast-casual category, the fastest-growing segment in the United States.

TEX MEX + FAST CASUAL means new flavour: abundant / varied / quality / customisable, combined with fast service: fresh / healthy / sustainable / made to order.

The project: For Tacomole we created a fun brand with simple, consumer-friendly messages, designed to grow as a franchise model.

The integral design focused on a fresh, young, easy-to-consume dialogue. We developed the communication strategy, logos, slogans and packaging, and collaborated on the business plan, franchise development and architectural project.