A supreme experience

The long-awaited moment arrived to unveil the news through a unique cinematic experience. Can you spot the classic elements woven into this fascinating story? If so, let's enjoy this exciting film together!

Subway's challenging launch was executed with plenty of energy and risk. On a rainy day, with an exceptional crew, we embarked on an unforgettable production adventure alongside Open Mind.

The project: We faced the challenge of communicating a new beef Sub as a unique, personal experience. We worked from a very precise brief about the in-store experience and how the moment of tasting transforms the customer.

We managed production and overall direction of the project together with Subway's regional team and several work units.

The result was a broadcast TV commercial, digital communication for social media and out-of-home, and a wide collection of images to promote this delicious product.

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