We choose the problems we want to solve

We are a design studio specialised in process optimisation and the structural soundness of businesses of high complexity and capillarity. We inherit a tradition of more than two decades in strategic branding and turn it into real operational tools, to secure the expansion and sale of businesses.

We understand good design as the result of an information management process. We build messages that land.

From GDS Branding to SK/Branders

GDS Branding was born in 2001. For twenty years the studio grew project by project, learning from every industry it had to understand from the inside: agribusiness, franchised food service, aviation, financial services. That accumulation is what today allows us to recognise a problem before the client has finished describing it.

In 2022 the studio took a new direction and was renamed SK/Branders, after its partners. Florencia Kahanoff, already part of the team, joined the partnership, and the practice changed state: Diego Schapsis brings vision and strategy, Florencia brings execution intelligence. From that combination a new in-house production business unit was born, and with it the ability to sustain the full cycle inside the studio, from diagnosis to finished piece.

The brand changed; the team, the clients and the criteria did not. Projects such as Agrauxine for the Lesaffre group, started in 2010, are still running today. When we speak of twenty years of experience, we mean the team, not the legal entity.

Where we work

Based in Buenos Aires with an office in Miami, with projects delivered in Argentina, Chile, Puerto Rico, Canada, Dominica and the United States. Remote operation has been standard for us for years, and coordinating across time zones and local suppliers is part of the method, not an exception.

How we choose

We do not work in every sector or on every problem. We work where design has operational consequence: operations with many touchpoints, many executors and little margin for error, where one design decision multiplies across hundreds of applications and error propagates.

What drives us is thinking up solutions and designing the future of the operation, even before the first prototype reaches the tarmac.