Order and progress, the science behind the brand
We are a design studio specialised in process optimisation and the structural soundness of businesses of high complexity and capillarity. We inherit a tradition of more than two decades in strategic branding, turning it into real operational tools —such as campaign management through precise, friction-free operational flows— to secure the expansion and sale of businesses.
We understand good design as the result of an information management process. We build messages that land.
Identity that withstands the operation
A brand is not tested in the presentation: it is tested the day it is executed by someone who was never in the room, with a local supplier and a commercial deadline pressing. We build a company's DNA —positioning, naming, architecture— and document it as an operating system, not as a catalogue of applications.
Agrauxine · Milanga · Impronta
From graphics to object
Technology is no longer an external layer: it runs through every link of the experience and dissolves the border between online and physical. When the critical point sits at a counter, in a delay or in revenue being lost, the answer stops being a piece and becomes hardware. We design that object accounting for everything from international manufacturing cost to ergonomics in the terminal.
Humanizing Technology
In the universe of Artificial Intelligence, where the field of action is purely digital and massive, technical efficiency runs into a critical barrier: the coldness of code. For the user, a query is a human need; for the system, it is data processing. Our work is to close that distance: to give name, face and character to a system that answers in real time, so that technology gets adopted rather than merely tolerated.
Information as raw material
In complex organisations information exists, but it lives in silos: data only a technical analyst understands generates no progress. We articulate that complexity and return it turned into decision, in the language each level of the hierarchy needs, from the field operator to the owner of the holding.
From concept to the runway
An idea loses precision every time it changes hands. Concept, product naming, campaigns and audiovisual and photographic production with our own team: all material is generated inside the studio, with no intermediaries between what was thought and what goes on air.
Subway Series · Mastercard · ESPN
What drives us is thinking up solutions and designing the future of the operation, even before the first prototype reaches the tarmac.
Twenty years as GDS Branding. Since 2022, SK/Branders.
What does SK/Branders do?
SK/Branders is a strategic design studio based in Buenos Aires with an office in Miami. It does branding, naming, industrial design, packaging, communication strategy and in-house audiovisual production for businesses of high operational complexity: airlines, food franchises, agribusiness and financial services.
How long has the studio existed?
The team has been working since 2001 as GDS Branding. In 2022 the studio was renamed SK/Branders, after its partners Diego Schapsis and Florencia Kahanoff.
Which clients has SK/Branders worked with?
LATAM Airlines, Subway, Mastercard, Gong cha, Lesaffre (Agrauxine), ESPN, Güerrín, Impronta and Tacomole, among others, with projects in Argentina, Chile, Puerto Rico, Canada, Dominica and the United States.