Smart growth

Lesaffre, an international leader in yeast manufacturing and biotechnology, entrusted us in recent years with creating brands and strategies for its Agrauxine fertiliser lines, a recognised brand in the agricultural and industrial market. As a result, after more than 15 years of sales and development, it has become a benchmark in fertilisation for intensive and extensive crops.

The work. Towards the end of 2010 Lesaffre Argentina gave us the task of creating a brand and its communication strategy for an industrial organic fertiliser that until then had neither name nor identity. We worked with their technical team for more than a year to arrive at a solid working project.

As a result we created the Smarter brand, smart fertilisation, its identity, communication mode, aesthetics, messages, values and commercial penetration plan.

Today, after years of development, the brand, the product and Lesaffre have conquered markets around the world in 52 countries, multiplying with speciality products, new brands and greater challenges.

The professional vocation and environmental responsibility of Lesaffre and Agrauxine France made this enormous development of more than 15 years possible.

Inspiring experiences. At the beginning of 2010, barely a year after the launch of the Smarter fertiliser brand and strategy, we delved into the experience of various farmers who decided to bet on this eco-friendly, sustainable and highly profitable innovation.

Today, after more than 14 years on the market, Smarter together with its extensions Smartfoil, Growsmart, Bisomart and Smartfeed have consolidated as a lucrative business unit for Lesaffre.

This success has allowed Lesaffre to expand its portfolio with rising products, thus raising the value of its brand.